The Founder's Case
Multi-Platform Growth Personal Brand Content Strategy Media Features

Lana
Nisnevich

500K
Total Followers
50+
Media Features
#1
TikTok Engagement
2021—2025
Explore

The Story

Before Snapt, there was a question: can you build a massive audience without paid ads, without a team, without any budget — using only content strategy and deep understanding of platform algorithms?

The answer became 500,000 followers across YouTube, TikTok, Telegram, and Instagram. Not bought. Not gamed. Earned through precision content that understood what makes audiences stay.

The Results

  • 500,000 followers across all platforms — YouTube, TikTok, Telegram, Instagram built simultaneously with cross-platform content strategy
  • 39 YouTube videos → 115K subscribers — 2,950 subscribers per video ratio that proves quality beats quantity
  • 50+ media features as an expert — 3 interviews, establishing credibility beyond social media
  • #1 engagement rate in Russian TikTok fashion & beauty — 2021, according to official TikTok mentor statistics
  • Top-50 mini-blogs on Telegram — according to independent ranking, competing against funded media projects
  • This became Snapt — the methodology that built this personal brand is now available to clients who want the same results
YouTube Strategy Channel Audit Visual Rebrand Editorial Workflow

Shenkin
Media

+67K
New Followers
3.5×
View Growth
12%
Peak CTR
jul — nov
2025
Explore

The Challenge

Shenkin Media, an established YouTube channel with 265K subscribers, had hit a growth plateau. Despite consistent content production, subscriber growth had stagnated, thumbnails weren't driving clicks, and there was no cohesive editorial strategy connecting episodes.

They needed more than cosmetic fixes — a complete strategic overhaul: audience understanding, visual identity refresh, team processes, and a system that could scale.

What We Delivered

  • Full channel audit with Snapt™ — identified core audience segments, mapped competitor gaps, optimized tagging & content taxonomy
  • Editorial team workflow built from scratch — clear processes, defined roles, quality checkpoints, and content calendar
  • Complete visual rebrand — from YouTube homepage design to motion graphics, creating unified premium look
  • Thumbnail optimization — systematic A/B testing pushed CTR from 3.5% to 8—12% (3× improvement)
  • Season launch event — offline premiere with 35 opinion leaders, generating press coverage and driving engagement
  • 252% average view growth over 2.5 months — from stagnation to explosive, sustained momentum

Real results, real words

"

Lana completely changed my approach to the process. It's night and day compared to what it was before. I'm so happy with where I am now — today was my premiere, and I finally feel confident about the content I'm putting out.

E

Elizaveta A.

Music Producer & Content Creator

YouTube video essays
"

I was skeptical — another agency promising engagement. But Lana's data-first approach was different. The Snapt audit revealed gaps I'd never noticed. Within 8 weeks, my LinkedIn posts were generating 3× more inbound leads than my entire sales team combined.

M

Michael K.

SaaS Founder, B2B Tech

LinkedIn thought leadership
"

After years of posting randomly, Lana helped me understand why certain content resonates. The strategy wasn't about trends — it was about positioning. My course launch hit $127K, and for the first time, I didn't have to discount to fill spots.

M

Maria T.

Wellness Coach & Course Creator

Instagram course launches

Ready to become the next case study?

Let's discuss your goals and see what's possible. No pitch — just a real conversation about your growth.

Book Discovery Call